How to Explain IG增粉 to a Five-Year-Old

https://zaneotux.bloggersdelight.dk/2024/02/22/7-answers-to-the-most-frequently-asked-questions-about-igzeng-jia-fen-si/

It drives me nuts to variety it, so I can only think about how guests experience if they may have to form an extended winded Internet handle. Cutesy spellings like introducing a Z rather than an S inside of a term